Toni Smith is Network Distribution and Marketing Director at Sesame Bankhall Group, with over 35 years’ experience in the intermediary sector. Toni previously held senior leadership roles at PRIMIS Mortgage Network, including five years as Chief Operating Officer and, latterly, Chief Distribution Officer, where she oversaw the delivery of mortgage and insurance advice. Earlier in her career, Toni spent a decade at First Complete Ltd as Business Operations Director.

In her current role, Toni is responsible for driving growth across Sesame Network, leading its distribution strategy and developing the mortgage and protection proposition for members. Her remit also includes oversight of Marketing Communications, Events, and Marketing Technology, ensuring a consistent and engaging experience for advisers and firms across the network.